Amazon is knocking money off its own hardware as Prime Big Deal Days wraps up tonight, with a Fire TV Stick 4K Select at $17.99 and an Echo Dot at $39.99 leading the pack. Is it all worth buying, or is this just the usual pre-holiday clearance dressed up with a countdown timer? I sorted through the lot and kept the ones I'd actually put in a basket.
Amazon says the event ends tonight, and the deals marked for Prime members need a membership to get the listed price. Here's what's worth your attention.
Echo and Alexa deals
For background on Amazon's latest Alexa hardware, see our coverage of its fall 2025 event. These are the Echo devices worth a look right now.
- Echo Dot: Amazon's compact smart speaker for bedrooms and offices, with Alexa built in. $39.99, down from $79.99 Amazon
- Echo Dot Max: A bigger-sounding Dot that Amazon says delivers room-filling sound with nearly 3x the bass. $79.99, down from $119.99 Amazon
- Echo Show 5: A compact smart display that works as a bedside alarm clock and Alexa screen. $59.99, down from $99.99 Amazon
- Echo Show 11: An 11-inch Full HD smart display with spatial audio, suited to a kitchen counter or living room. $149.99, down from $249.99 Amazon
Fire TV deals
If your TV's built-in interface feels like it was designed in 2016, a streaming stick is the cheapest fix going.
- Fire TV Stick 4K Select: Plugs into your TV's HDMI port for 4K streaming and Alexa voice search. $17.99, down from $49.99 Amazon
- Fire TV Stick 4K Max: Adds Wi-Fi 6E support for smoother streaming on a faster home network. $44.99, down from $84.99 Amazon
- Fire TV Cube: A hands-free 4K streamer with built-in Alexa and Wi-Fi 6E, so you can ask for a show without reaching for the remote. $89.99, down from $199.99 Amazon
- Fire TV Soundbar Plus: A 3.1-channel soundbar with a built-in subwoofer and Dolby Atmos, which Amazon pitches as keeping dialogue clear. $139.99 for Prime members, down from $249.99 Amazon
Kindle and Fire tablet deals
E-readers are the one gadget category where a bargain actually changes how often you use the thing.
- Kindle Paperwhite 16GB: A 7-inch glare-free e-reader that Amazon says lasts weeks on a charge. $149.99, down from $199.99 Amazon
- Kindle Paperwhite Signature Edition 32GB: Adds wireless charging, an auto-adjusting front light and double the storage for $20 more. $169.99, down from $249.99 Amazon
- Kindle Scribe 32GB: An 11-inch e-reader you can write on, with the pen included. $379.99, down from $499.99 Amazon
- Fire HD 10: A 10.1-inch Full HD tablet with 4GB of RAM, built for streaming and browsing on the couch. $72.99 for Prime members, down from a typical $154.99 Amazon
Ring deals
Video doorbells are where Amazon's discounts tend to look the most dramatic, and this year is no exception.
- Ring Battery Doorbell 2K: A wire-free video doorbell with 2K video, 6x enhanced zoom and two-way talk. $39.99, down from $99.99 Amazon
- Ring Indoor Cam: A plug-in 1080p camera for keeping an eye on pets or the front hall. $24.99, down from $49.99 Amazon
- Ring Outdoor Cam 2K: A battery-powered 2K outdoor camera with a wide-angle view and night vision. $49.99, down from a typical $99.99 Amazon
- Ring Spotlight Cam 2K: The same idea with motion-activated spotlights built in. $89.99, down from $169.99 Amazon
Blink deals
Blink is Amazon's cheaper security camera brand, and these are its easiest entry points.
- Blink Mini 2K+ (2 cameras): Plug-in indoor cameras with 2K video and night vision, aimed at homes with pets. $27.99, down from a typical $69.99 Amazon
- Blink Battery Doorbell 2K+: A wireless 2K video doorbell, though it needs a Blink Sync Module that isn't included. $30.99, down from $69.99 Amazon
- Blink Outdoor 4 Floodlight: A 700-lumen floodlight camera that Amazon says runs for two years on batteries, with a Sync Module Core included. $39.99, down from $99.99 Amazon
eero deals
Mesh Wi-Fi is the least glamorous item here, and arguably the one that makes the biggest difference.
- eero 6+ (3-pack): A mesh kit covering up to 4,500 square feet, for internet plans up to Gigabit speeds. $214.99, down from $299.99 Amazon
- eero Pro 7 (3-pack): A tri-band Wi-Fi 7 system that Amazon says covers up to 6,000 square feet and supports plans up to 5Gbps. $599.99, down from $799.99 Amazon
- eero Max 7 (1-pack): A single Wi-Fi 7 router built for plans up to 10Gbps, which Amazon says handles 250+ devices across 2,500 square feet. $419.99, down from $599.99 Amazon
Which of these deals are worth buying?
If you only buy one thing, make it the Fire TV Stick 4K Select at $17.99, because it's cheap enough to be an impulse buy and useful from day one. The Echo Dot at $39.99 and the Ring Battery Doorbell 2K at $39.99 are the other easy ones, and on paper they're strong prices for devices most households will actually use. Skip the Soundbar Plus and the eero Pro 7 unless you were already planning an upgrade, because a discount doesn't make a $140 or $600 purchase any more necessary.
We're keen to see how Amazon's battery and coverage claims for the Blink and eero gear hold up in real-world use, and it's worth checking price history on the “typical” price items before you commit.
If you're after phones rather than plug-in gadgets, we've also covered $600 off the Motorola Razr Ultra 2025 in the same sale. Tonight's the cutoff, so decide now or pay full price later.
