Google completed its Fitbit acquisition in early 2021. As of 2023, you could no longer create standalone Fitbit accounts and signing in with Google became mandatory from day one. Existing users were allowed to keep their old logins, but the app increasingly encouraged migration.
2025 was supposed to be the deadline for switching. It was then extended to February 2, which is today. After now, you would've lost access to your data entirely. Google, in one last merciful act, has extended it to May 19.
You have three more months to move over
Fitbit is the service and app your smart bands and watches depend on. They collect insights on your steps, heart rate, sleep, and workouts, then send the information to the Fitbit app. It uses your account to store and sync data.
Fitbit itself isn’t going away, and your devices can still use the service. However, the Fitbit-only login with an email and password is being shut down. Google is emailing remaining users to warn them that their accounts will be closed permanently.
If you're among them, you must move your profile to a Google Account immediately to keep using the service. Choose to do otherwise and you'll lose access to Fitbit and your health data completely.
Moving forward, Google will also stop keeping data about your activity history, sleep logs, heart-rate records, and weight data “except as needed to comply with laws”.
In less legal terms, that simply means they may temporarily retain some information if required for regulatory or dispute purposes. For example, if you decide to sue them over a serious issue. But you will not be able to access it, and it won’t exist in a usable form.
According to the support page, account deletion will begin on July 15. You can manually download your data even after migration ends. If you use a newer Fitbit hardware, like the Charge 6, chances are that you've already been forced onto Google Accounts, so the data deletion warnings don't apply to you.
Update your Fitbit app to migrate
Not everyone is quick to update apps to the latest version, or even phone software. So if you still have an older version of the Fitbit app on your phone, it might be why you haven't received any in-app warnings or seen an option to migrate. That doesn't mean you're excluded from data deletion.
You need to perform an update. Install the latest Fitbit app from Android or iOS stores. Then enter its settings menu and select the Move Account option to begin migration to Fitbit by Google.
You may have double thoughts about it, given the company's sketchy privacy policies and past rumors. Allegedly, Google wants to fully absorb Fitbit into the Pixel lineup and eventually kill off Fitbit as a standalone brand.
The company has since clarified to PCMag that they're “very committed to Fitbit, and more importantly to the customers”. Hence, Fitbit devices will still exist separately from Google's broader Pixel ecosystem.
