Google’s latest AI tool, Gemini, just took a big step into your inbox. It can now read and analyse your Gmail messages by default — not just to help you sort your emails, but also to refine your advertising profile. If that sounds a bit too close for comfort, don’t worry. With a few quick settings tweaks, you can take back control.
Gemini is reading more than ever
Up until recently, Google gave you a choice: you had to manually enable smart features in Gmail before Gemini could interact with your messages. That made it clear and intentional. But as of October 10, 2025, the rules have changed.
In certain regions, Gemini’s features are now switched on automatically. If you don’t check your settings, this means your inbox could be quietly scanned for data — not just to help summarise messages, but also to feed Google’s ad targeting machine.
It’s all part of Google’s broader shift toward AI integration across services like Gmail, Chat, Meet, and even its Pixel and Samsung Galaxy smartphones. Gemini’s role is expanding fast, and not everyone is thrilled about how it’s happening.
How to disable Gemini in Gmail
The good news? You can still opt out — you need to know where to look.
Start by heading into your Gmail settings. Scroll until you find “Enable smart features in Gmail, Chat, and Meet”. Uncheck this option to stop Gemini from automatically sorting your emails or pulling out snippets for summaries.
If you want to go a step further, look just below for “Smart features and personalization in other Google products”. Turning this off cuts off Gemini’s access across the board — including in Google Assistant and other connected apps. It’s a more substantial barrier against your private data being used beyond email.
Taking both steps offers the most peace of mind and puts you back in charge of how your information is handled.
A growing trend in tech
Google’s move isn’t isolated. Across the tech world, companies are doubling down on AI-powered automation, especially when it comes to personal data. From smart replies to proactive reminders, AI now shapes how we interact with our devices—and how our devices learn about us.
But as these tools grow more capable, the line between helpful and intrusive gets thinner. Gemini can genuinely be useful — summarising long threads, scheduling events, or even suggesting replies. But using your private messages to better target ads? That’s where things get murky.
It’s no surprise that data privacy advocates and European regulators are keeping a close watch, especially in light of GDPR and other digital rights protections. When AI defaults to access, questions about consent and transparency are more important than ever.
Why you should review your settings now
If you’re someone who values both convenience and privacy, now is the time to strike a balance. Gemini might be clever, but it shouldn’t get automatic access to your personal correspondence unless you’ve said yes — knowingly.
Make a habit of checking your Gmail and Google Account settings regularly. These minor adjustments don’t take long but can make a world of difference in how your data is collected, used, and stored.
After all, just because your inbox is full doesn’t mean it should become an open book.
