Remember when the holiday season was a time of trolling around shopping malls hunting for that special gift in the midst of thousands of other desperate shoppers, all with the same impossible task? It was terrible, am I right? Nowadays, many of us just stay in bed in our pajamas while we order the whole gift list from an online retailer. This is a trend that Amazon says only increased over the 2017 holiday season, as shown by the more than four million people who signed up to both trial and paid-for memberships of its Prime service in the week leading up to Christmas day.
Amazon says that deliveries using its Same-Day, One-Day, or Ultra-Fast shipping options more than doubled. Peak delivery performance was reached on December 19 where Amazon’s 10 fulfillment centers across North America and Europe shipped more than a million packages in a single day. More than 6,000 trailers and 32 Amazon Air planes helped get the packages where they needed to go in the US alone, with each plane able to hold more than 10,000 Instant Pots. One Amazon Prime Now customer in Baltimore, MD really left it to the last-minute this year. Their Prime Now order, consisting of the Kid Galaxy Amphibious RC Car, Crayola Oil Pastels Art Tools, and VTech Click and Count Remote was delivered at 11:58 pm on Christmas Eve.
Besides delivering the packages, Amazon also sold some of the most popular items. It’s Echo Dot was the number selling Amazon device while the Fire TV Stick with Alexa Voice Remote devices also made it into the top five items ordered on a mobile device. Overall, the Fire TV Stick sold more than double the units purchased in 2016 over the same time period.
Other interesting factoids:
- People asked about Santa four times more than they did during the 2016 holiday season
- People listened to 3 times as much music
- People asked Alexa for cooking advice 9 times as much as they did during the same time in 2016
- The recipe for chocolate chip cookies was the most requested recipe this holiday season
- The most popular song requested from Alexa was “Jingle Bells“
- The East Coast listened to music 2.5 times more than people on the West Coast
- The most commonly called person in the U.S. was ‘Mom’, and “Dad” in the UK
- Christmas by Michael Bublé was the most played album on Amazon Music
- The most-watched series on Amazon Video was “The Grand Tour”
- The most-purchased movie was “Elf”
- The best-selling smartphone product in the U.S. and worldwide was the TP-Link Smart Plug
- Amazon customers bought enough televisions to create nearly 2,500 towers the size of the Space Needle
You can check out some of the other weirdly fascinating facts here. In a nutshell, Amazon had a great holiday season. From everyone here at TalkAndroid, I hope you, the reader, also had a great festive period.