Instagram goes long in time for the big game with new 60-second ads

February 4, 2016

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Companies that use Instagram to cross-post their video ads have a new option available in their playbook after the social media platform revealed 60-second ads will join 15- and 30-second long ads as an option. The move comes just in time for the big Super Bowl event this weekend. T-Mobile is already jumping on board with the release of an extended version of the 30-second Super Bowl ad T-Mobile will be running during the telecast.

Joining T-Mobile as an early adopter of the longer format is Warner Bros. which released a 60-second trailer for the upcoming movie How to Be Single. Outside of the U.S. and the Super Bowl hype, Guinness is running a longer spot in the U.K. market as part of its Made of More campaign. The long spot focuses on American record producer Jon Hammond who fought segregation in the music industry.

Instagram indicated there are several more consumer-goods oriented companies who have advertisements ready to go that take advantage of the new longer format. These are expected to start rolling out in the coming weeks.

source: Adweek

Jeff Causey Author

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.