Andy Rubin, one of Android's pioneers, is set to launch his company Playground Global. As a reminder, Rubin left Google and Android about two years ago in order to start up this company. According to Rubin, Playground Global is a firm that will provide support and advice to tech start ups that make devices. While still new and relatively small, the company has already lined up a heavy list of investors such as Google and Hewlett-Packard, and raised over $48 million.
The company says it won't directly invest in the start ups that they work with, but rather take equity stakes within those start up companies. According to Rubin himself:
“Our aim is to free the creators to create. By bringing these partners to the table we can remove many of the roadblocks of bringing a great idea to market.”
It seems like a company like this can really help entrepreneurs with tasks such as distribution, manufacturing, financing, etc.
source: WSJ
