Initial Android TV hardware ready to be unveiled at I/O, set-top box belongs to another company

June 25, 2014

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On Tuesday night, The Wall Street Journal confirmed that Google would indeed unveil some hardware to launch Android TV. This would give the company a set-top box platform to fight against Amazon Fire TV, Apple TV, Roku, and other devices. The hardware to be unveiled at Google I/O will carry not Google's name or branding. Instead, another manufacturer is stepping forward to lead the way for Android TV.

Google will be following a familiar path by constructing a platform for hardware manufacturers to take advantage of. But we would not count out Google going ahead and designing its own hardware at least once or twice to show everyone how things should be done. A source also says that games will be the focus for Android TV and Google would like to have a seamless gaming experience from Android TV to its other form factors.

Click here for our Google I/O 2014 coverage.

Source: The Wall Street Journanl

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.

2 comments

AS says:

June 25, 2014 at 1:38 PM

Does this mean android is actually becoming fragmented by design? Android wear, I assume will be a lightweight version, stripped to fit on tiny devices. Will android TV become another branch? How about android car? Android desk? Android household appliance?

I don’t see a problem with this, just curious. If, for instance android Lion Bar gets installed on my generic android HDMI dongle, will it become an android TV device?

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fredphoesh says:

June 25, 2014 at 8:53 AM

yes please… my next gadget I believe…

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