Today Firefox announced that they are currently working on an Android launcher. While they didn't really reveal too much on its features, they did give us a screenshot giving us a small sample of what it looks like. According to the Firefox team:
Firefox Launcher for Android makes it easy to discover the content you want in any moment and is optimized for the way you use your phone. The app integrates the contextual adaptive app search from EverythingMe with the Firefox for Android Web browser to offer users a personalized and customizable Web experience that is fun and intuitive.
While the launcher itself doesn't diverse itself too much from the Google Experience Launcher (at least aesthetically), I'm sure Firefox has certain features that separates their launcher from all the rest. Stay tuned!
