Customizing the Moto X Pure Edition with Moto Maker

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With the Moto X Pure Edition, Motorola is taking an unconventional approach. The company’s flagship phone will not be available through any carriers and their subsidies. Consumers will instead have to the Moto X Pure Edition unlocked from Motorola, Best Buy, and Amazon. Fortunately, the Moto X Pure Edition starts at $399. But this is a Motorola product and that means Moto Maker can be used to customize the phone to match your style. Moto Maker offers options to change storage size and colors while adding personalization with engravings and greetings.

Let’s have a look at what you can do with the Moto X Pure Edition and Moto Maker.

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Head over to Motorola’s site and find the pre-order button on the Moto X Pure Edition’s page. Or you can go directly to the phone’s Moto Maker studio.

Before getting started, know that the base price of the Moto X Pure Edition is $399. Certain changes and additions to your configuration will increase the price.

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The phone shown on the left is what your phone will look like throughout the process of using Moto Maker. The panel on the right is what you are able to modify.

When it comes to storage, Motorola has sizes big and small covered. The base model comes with 16GB of internal storage, an amount that many feel should be eliminated from mobile devices altogether. Need more? You can go up to 32GB or 64GB for $50 and $100 extra, respectively. And the microSD card slot allows you to raise that space by an additional 128GB.

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The frame and front of the Moto X Pure Edition are a packaged deal. So you must choose one of the following options:

  • White & Silver
  • White & Champagne
  • Black & Dark Gray

Going for the White & Champagne option, though, requires the 32GB or 64GB model to be selected. It seems that Motorola wants people to pay for the classier option.

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Choosing the back to match the frame and front of your Moto X Pure Edition could be the most difficult part in using Moto Maker. There are seventeen choices between soft grip, wood, and leather materials. The latter two increase the price of the phone by $25, but the benefit of having a premium look and feel such as Bamboo or Black Leather could easily be worth the added cost.

Here the different backs:

  • Soft Grip: Winter White, Black, Slate, Raspberry, Cabernet, Lime, Turquoise, Dark Teal, Royal Blue, Deep Sea Blue
  • Wood: Bamboo, Walnut, Ebony, Charcoal Ash
  • Leather: Natural, Cognac, Black, Red

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Now you get to mix or match the accent with the frame of the phone. The accent will alter the piece around the camera, which the Moto G (2015) also has, and the speaker. Motorola is offering both safe and unusual colors with a metallic look: Lemon Lime, Silver, Dark Gray, Champagne, Red, Pink, Royal Blue.

Most people are simply choosing a color that matches the frame’s color.

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Engraving something on the back of the Moto X Pure Edition is what truly personalizes the phone for you. Motorola does make it clear that the lighter backs will show engravings better than others; therefore, stick with backs like the Bamboo or Natural Leather rather than the Charcoal Ash or Black soft grip. You can put almost anything you’d like on the back of the phone as long as it remains less than fifteen characters and isn’t offensive.

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The final piece of Moto Maker is another area of personalization. Motorola wants you to have a greeting that appears each and every time the phone starts.

The amount of characters allotted to this space is eighteen.

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Now you’re done! Motorola will show you what costs (if any) have been added to the base price of your Moto X Pure Edition.

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Notice two things before you complete the checkout process:

  • Moto Care: Motorola offers two years of accidental damage and extended mechanical coverage for the Moto X Pure Edition for less than $100. The benefit of Moto Care is huge considering the company will immediately ship you a like-new phone even before your damaged phone is sent to them. Each claim has a deductible of $49.
  • Pricing options: You can pay up front or spread the cost of the phone over six, twelve, eighteen, or twenty-four months using a Motorola Credit Account. Depending upon your credit history and the length of the financing, Motorola will accept monthly payments until the phone is paid off.

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Enter your billing and shipping information and Motorola will get right to work on making your Moto X Pure Edition. Motorola is working as quickly as possible to assemble phones, so you should expect a wait ranging 2-4 weeks. To me, getting a customized and personalized phone seems very much worth the wait.


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.


  • vahdyx

    I was very interested in this phone, but I unfortunate missed the bus. I wanted the gold option, and will hold out for that one. However the Nexus, iPhone 6S, and Nexus 6 are coming out or on sale, so… lets see what happens.

    • Justin_Herrick

      This holiday season, to me, has probably the best lineup in recent memory. Plenty of great devices launching and others being discounted.

      The White & Champagne option may be worth waiting! It’s beautiful. I actually included it on my order.

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