Ummm, what? You read it right folks, Jennifer Lopez has launched her premium wireless retail center dubbed “Viva Movil” which directly aims the Latino community. Viva Movil is teaming up with Verizon to provide the phones, tablets, and of course the cell phone service for their customers. Viva Movil is no different than going to any other Verizon store or retailer and acquiring their service. Viva Movil will have the same prices, and their devices will be exactly the same as Verizon’s, even branding and all.
So one may ask, what’s the difference? Well, J-Lo wants Viva Movil to make cell phone service purchasing a less painful task for the Latino community by having (I’m assuming) bi-lingual representatives and even having a play area for kids when they shop with their families.
You can expect this to launch in large metro areas such as New York, Los Angeles and Miami. For now no exact launch dates have been announced, but we expect that to come soon enough.
I honestly have no idea why there was a need for this. I obviously have my own opinions on this, but I’ll hold off and ask you guys what you think about this. Good idea, bad idea or are you just as confused as I am?
source: Viva Movil