
Just under a year ago, HTC and Beats began a $300 million dollar partnership. This brought impeccable sound quality and some powerful headphones to the HTC lineup. Today HTC announced Beats will buy back 25% percent of their shares owning a total of 75% while HTC will own 25%. This new setup “provides Beats with more flexibility for global expansion while maintaining HTC's major stake and commercial exclusivity in mobile.” In other words, HTC still has a hand in the company and while they won't be providing Beats Headphones anymore, the exclusive Beats sounds will remain in HTC phones as seen in the HTC One S/One X.
Hit the break for HTC and Beats joint statement.
Over the last year, HTC and Beats have made great progress in sound innovation, product integration and brand awareness with successes like the HTC One. HTC and Beats will continue to work closely, including a joint global marketing campaign later this year.