The makers of the wildly popular text entry tool SwiftKey X have posted the results from a survey that asked “What do smartphone users really want?” Swiftkey/TouchType conducted the survey in partnership with the online smartphone retailer and manufacturer Smartphone Experts and included over 30,000 participants. This surveyed group of predominantly Android platform users was 91% male, 65% under age 35 and 75% lived in the US.
Some Highlights:
• The most popular way smartphones are used on a daily basis (besides making voice calls) is to send/receive email (94% daily), send/receive text messages (86% daily) and web browsing (91% daily).
• Apple users have more paid apps and in turn spend more money per month on their phones over their Android counterparts with 29% spending over $100 each month. Only 3% of Apple users have never paid for an app compared to 12% for Android and 26% for Blackberry.
• Customer Loyalty: 73% of Apple users would buy another iPhone, 61% of RIM users would buy another Blackberry, 50% of HTC users would buy another HTC while Motorola, Samsung and Sony Ericsson users conveyed lower returning interest in their brands respectively.
• Top concerns for buying a new phone include apps and battery life, but 96% say the ability to type easily is essential – that’s more than even appearance, price, or brand.
• Participants also weighed in on SwiftKey: 97% say SwiftKey makes typing easier, 96% say SwiftKey makes typing faster and 95% say SwiftKey offers the most accurate word predictions.
The Lowlights:
• Android phones scored poorly on keyboard/typing; Sony Ericsson likewise scored very low. Blackberry and LG failed to please with their display and camera.
Hit the break for a full gallery of charts on the findings from this survey.
[via swiftkey]
