Lenovo announced its Smart Display at CES 2018 with HD displays and Google Assistant built-in, and it seems that this is the tip of the proverbial iceberg in Google’s efforts to take on Amazon’s Echo Show. The search giant has today announced that we can expect a slew of smart displays featuring Google Assistant to be released ‘later this year‘.
Besides Lenovo’s own Smart Display, we can expect to see similar products from LG and JBL based on the same Qualcomm Snapdragon 624 Home Hub Platform that also features in Lenovo’s offering. Sony is said to be producing a smart display that is instead powered by MediaTek’s MT8173 SoM.
Besides Google Assistant, the smart displays also boast Cast functionality so you can send videos and music from your smartphone to the touch-enabled smart display. The smart displays give the user the ability to watch YouTube videos, stream music, hold video calls with Google Duo, as well as behaving like a photo album when not in use thanks to Google Photos.
Amazon’s Echo Show may have gotten to market first, but it would appear that Google has rallied the troops and is prepping a multi-pronged attack on Amazon’s platform. If Google and its partners can price the smart displays competitively, Amazon may just have a fight on its hands as people choose which ecosystem to invest in.
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