Google Play’s minimum purchase price has been reduced in select countries

November 17, 2015

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Nearly two hundred countries have access to Google Play, but no two countries are the same. Consumers and businesses differ from market-to-market. The Play Store, according to Google, is faced with “unique challenges and opportunities” in every market. Pricing is an area that is especially sensitive to change.

Google has decided that now is the time to reduce the minimum purchase price for apps and in-app purchases in seventeen countries.

Brazil: R$ 0.99 (was R$2.50)
Chile: CLP $200.00 (was CLP $500.00)
Colombia: COP$ 800.00 (was COP$ 2000.00)
Hungary: Ft 125.00 (was Ft 225.00)
Indonesia: Rp 3,000.00 (was Rp 12,000.00)
Malaysia: RM 1.00 (was RM 3.50)
Mexico: MXN$ 5.00 (was MXN$ 9.90)
Philippines: ₱15.00 (was ₱43.00)
Poland: zł1.79 (was zł2.99)
Peru: S/. 0.99 (was S/. 3.00)
Russia: руб 15.00 (was руб 2.00)
Saudi Arabia:﷼ 0.99 (was 2.00﷼)
South Africa: R3.99 (was R10.00)
Thailand: ฿10.00 (was ฿32.00)
Turkey: ₺0.59 (was ₺2.00)
Ukraine: ₴5.00 (was ₴8.00)
Vietnam: ₫6,000 (was ₫21,000.00)

Developers can head into the Google Play Developer Console right now to alter their pricing.

Source: Android Developers

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.