If you are a frequent SnapChat user, then you have contributed to the instant messaging app’s huge increase in viewership numbers since May. In just 6 months, SnapChat has tripled its daily viewing numbers.
According to the Financial Times, more than 6 billion clips are viewed every single day on SnapChat, with more than 100 million daily active users. That’s quite impressive for an app that exists purely on the mobile platform. It’s thought that the sudden increase in viewing numbers can at least be partly attributed to features such as Discover, Live Stories (such as the NFL content), and Lenses.