Project Ara rerouted as Puerto Rico gets dropped as first test market

August 14, 2015

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Earlier this year, Puerto Rico was named as the first test market for Project Ara. The ~~country~~ U.S. territory was selected due to its reliance on mobile networks and the diversity among carriers and people. Today, the team behind Project Ara took to Twitter to provide an unfortunate update. The planned market pilot for Project Ara in Puerto Rico has been canceled.

Market pilot re-route. Stay tuned for more details. #ProjectAra #recalculating

— Project Ara (@ProjectAra) August 13, 2015

A Google spokeswoman did confirm to PCWorld that Project Ara will continue to be developed even after this setback.

Project Ara is overseen by Google's Advanced Technology and Projects (ATAP) group. Regina Dugan, ATAP's head, is in charge of deciding the fate of works like Project Ara. This means that Project Ara could soon be canned, sold, and or promoted to Google. The most likely scenario for Project Ara is that it becomes elevated to become a product of Google's made available to the public. Despite Paul Eremenko leaving Project Ara in June, a commitment to making modular devices an accessible product globally seems as evident as ever.

And don't worry… #ProjectAra isn't going anywhere! #justrecalculating

— Project Ara (@ProjectAra) August 13, 2015

Additional updates will be provided by the Project Ara team next week.

Source: Project Ara (Twitter)
Via: PCWorld

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.