What do you get for the person who has everything? The obvious answer, of course, is a high-end smartphone clad in Lamborghini regalia. At least that’s what one of the world’s most avant-garde automakers is hoping as it launches its new 88 Tauri smartphone this month.
Ultra-expensive, branded high-end phones are nothing new, but unlike many haute-brand phones of the past, the Tauri appears to have the internals to match its luxurious externals. Previous boutique phones have historically offered beautiful aesthetics in outdated hardware.
The phone boasts impressive specs even if they are still slightly behind the curve, including a 5-inch screen with 1080p resolution, a 2.3 GHz Snapdragon 801 processor, 3 GB of RAM, 64 GB of expandable storage, a 20-megapixel rear shooter, and an 8-megapixel front sensor. It also has a 3,200 mAh battery. All told, the internals are pretty much on par with more mainstream phones offered to us, the huddled masses. And that’s a good thing.
Exterior styling follows the Lamborghini playbook nicely, with stitched leather and pressed steel, as well as plenty of Lamborghini livery. At quick glance, though, it looks like an old Droid Razr with better materials.
So what should one expect to pay to obtain this sexy piece of merchandise? A cool $6,000. While that seems outrageous, it’s still substantially less than Ferrari and Bentley-branded phones from Vertu, which can easily crack $20,000.
But act quickly. Only 1947 units will be produced – a number corresponding to the birth year of Torino Lamborghini, Lamborghini founder Ferruccio’s son. Evidently, they did not feel that 1998, the year of the Audi acquisition, was a fitting tribute.
I’d ask here whether any of you will be picking one of these up when it drops, but, um, come on guys.