When Beats Music finally launched their own streaming music service, playing off the name recognition of their line of headphones, AT&T managed to strike a special deal for their customers. AT&T subscribers were able to get the Beats Music service for a 90-day free trial, much longer than the standard 2-week trial period. In addition, AT&T subscribers could buy a Beats Music subscription for $14.99 per month, $5 more than the normal price, but could share their subscription with other users and devices. This special package is no longer available to AT&T customers although they can still order the standard $9.99 per month Beats Music service.
According to AT&T spokesman Mark Siegel, “There haven't been any changes for AT&T customers who currently have the Beats Music family plan or who are within the free trial period. New subscribers can still get Beats Music through their app store or at beatsmusic.com.”
Since the original launch of Beats Music and the special deal with AT&T, the service was acquired by Apple for $3 billion. Apple has still not provided any indication as to what their plans are for the service and whether it will continue as a standalone offering available to platforms outside the Apple ecosystem. When the deal closed, Beats Music had about 250,000 subscribers.
source: FierceWireless
