Google IO 2017 Coverage

Sony’s Product Design Director describes the inspiration behind the Xperia Z Ultra’s design

jun-katsunuma

In case you missed it yesterday, Sony announced their newest entry into the phablet market yesterday with the Xperia Z Ultra. Aside from being massive (6.44-inches!) and having a ton of cool features, its also a gorgeous phone, with some very innovative design. After Sony’s launch events yesterday, Sony’s Product Design Director, Jun Katsunuma, went into detail on the inspiration behind the Xperia Z Ultra’s 6.5-millimeter thick, double-glass design.

“The frame is made of plastic, then we picked a PMMA (a transparent thermoplastic) for the plate, but this time we use aluminum in the side plates, which means it’s totally different, then we could realize this super thinness [on the Xperia Z Ultra].”

As for color options, the Xperia Z Ultra will come in the same black, white and purple options as the Xperia Z, but according to Jun they used a solid purple paint as opposed to the original Z’s glittery purple finish, strictly because the solid purple looked better under the Ultra’s larger glass panel. And on the topic of size, Jun said it was meant to mimic the thickness of a passport, something many people (especially travelers) are used to carrying in their coat pocket. Most travelers would also tend to carry a pen, thats why the Xperia Ultra Z’s display can process input from anything with a tip comparable to a stylus, such as a pen or pencil. And while the extremely responsive screen isn’t Corning’s Gorilla Glass, Jun claims that its equally as strong, utilizing a new type of scratch-resistant coating.

Lastly, Jun touched on the familiar design of the Xperia line, and what consistency means to Sony, “At Sony, we need to bring some of that message with consistency. The Xperia Z, the Xperia Tablet Z and the Xperia Z Ultra are very strong in consistency, but of course, they have different propositions. So that’s how we decide to use some different materials, different pigmentation and sometimes construction. The use case of the smartphone is changing, so we need to consider how we can express the differentiation in any use case in any product. So we create our designs based on this high-level concept.”

Source: Engadget

 


About the Author: James Gray

Jim is a musician/nerd/burrito enthusiast living north of Boston. In his free time (of which he has none) he plays guitar and tinkers with the absurd amount of Android devices he owns. Born and raised on a farm in the backwoods of Vermont, Jim spent a few years after high school traveling the states, settling temporarily on Massachusetts. His first Android phone was an HTC G1, and he's had countless devices since. He is also really good at convincing people to buy stuff. He currently lives with his girlfriend and writes for Talk Android between selling cell phones, playing in a band and running a record label.