There are a lot of people that think Android is better than iOS for many reasons, but most fans won’t put simplicity at the top of the list. Well according to a survey by Siegel+Gale, Samsung Galaxy phones are simpler than the iPhone. This survey was conducted with 400 people, and while both phones scored well, Samsung’s Galaxy line came out as the winner. According to the survey, Samsung’s high-speed file transfers and instant photo tagging and sharing made it simpler for users to share information. Also, since the Galaxy series is compatible with proprietary apps, it came across as simpler to use.
Siegel+Gale is a branding company that also came up with the Global Brand Simplicity Index. In this survey, Google came out on top while Apple came in at number 5. Samsung didn’t even make the top 10, but this is company brand recognition. So reading between the lines, the Apple brand is recognized at simpler than Samsung, but at the product level, the Galaxy phones are recognized as simpler than the iPhone.
I don’t know folks. I personally prefer a Samsung Galaxy phone over an iPhone, but if I were in a survey, I wouldn’t claim that Samsung’s phones are simpler to use. One thing to note is that Samsung is a client of Siegel+Gale, and Apple is not. I’m not saying that means anything because Apple did well in the brand survey, but it’s something to ponder.