Earlier today, HTC officially announced their newest flagship phone, the HTC One. The smartphone features a quad-core Snapdragon 600 processor, 2 GB of RAM, Android 4.1.2 Jelly Bean and a new Sense 5 UI. Now, HTC is offering a $100 cash back incentive for those looking to upgrade their smartphones to the One. If the trade in value of your old smartphone is greater, they will send you the money for the phone. You must head over to HTC’s website and enter an e-mail address to pre-register for the incentive, then purchase a HTC One when it becomes available. After that, HTC is asking that you send in your old smartphone that you’ll be trading in and proof that you’ve purchased the HTC One. It’s that simple. If you’re in the market to upgrade to HTC’s tantalizing new HTC One, head on over to the source and register for your incentive now.