Apple comes clean and admits that iOS 6 Maps falls short on being a world-class product

Well I have to give credit to Apple on this one. Instead of dancing around the issue, they simply came clean and admitted that the new iOS 6 Maps is just not that good. In a letter from Apple CEO Tim Cook, he said, “We strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.” He also said that in order to include more features this year, they had to “create a new version of Maps from the ground up.” Of course there was no mention that the original version was based on the Google Maps API.

There’s no question that Apple will get this right at some point as Tim did say “we are doing everything we can to make Maps better,” but for now he actually recommends Apple users should try Bing, MapQuest, or Waze from the App Store or by using Google or Nokia maps via their respective websites. It was nice of him to mention Google. Imagine if he didn’t.

Full letter after the break:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

source: Apple


About the Author: Robert Nazarian

Robert lives in upstate New York where he was born and raised. Technology was always his passion. His first computer was a Radio Shack TRS80 Color that used a cassette tape to save programs, and his first laptop was a Toshiba T1200FB that sported a CGA greyscale screen and two 720kb floppy drives (no hardrive). From the early 90’s through late 2011, he only owned Motorola phones starting with the MircroTAC all the way through to the Droid X. He broke that streak when he bought the Galaxy Nexus. Now he's sporting a Galaxy Note 4, and absolutely loves it. He has a wonderful wife and a 6 year old son. In his free time he enjoys sports, movies, TV, working out, and trying to keep up with the rapid fast world of technology.


  • SebaKL

    IactuaIive Apple credit. They usually dodge from “sorry”, given the size of their ego. But then again, the maps were total fail. Barely an alpha stage app. They really didn’t have much choice, denial would only make it worse. Perhaps less cock talk about being best, and less courts, and more focus on actual “user experience”.

  • http://MyShocker.com Nudo

    Being human, I like this :)