Due to current iOS Maps failures, Apple is now aggressively recruiting ex-Google Maps engineers

It’s no secret that Apple’s iOS Maps is currently a failure, and that’s probably putting it lightly. In the past days since iOS 6’s release, I’ve seen countless memes, gifs, blogs, posts, etc. all poking fun at it’s failures. Even Motorola joined in on the fun with their “#iLost” ad campaign. With that said, you better believe that Apple has been listening and isn’t just going to sit back and have themselves continuously ridiculed and embarrassed. After all, we know the high pedestal that Apple puts themselves on.

I’m sure Apple sat back and thought to themselves, “what’s the quickest and most effective way to improve iOS Maps?” I’m sure it didn’t take them long enough to turn to Google’s ex engineers that were so instrumental in creating Google Maps, which is hands down better in every way than iOS Maps. According to sources, Apple is targeting plenty of Google’s ex employees who rigorously worked on Google Maps, more specifically a certain contractor that worked closely on Google’s much popular “Street View” feature. According to this engineer, once Street View was mostly finished, this made Google direct their attention to indoor mapping, thus things started to become less interesting for him and his colleagues and thus prompted them to look for work elsewhere. Here’s how he described the situation via Techcrunch:

Many of my coworkers at Google Maps eventually left when their contracts ended or on their own accord. One guy looked around for other GIS work and ended up at Apple when a recruiter contacted him. He had heard rumors for a while that Apple was going to develop its own in-house mapping platform, and given his experience at Google, he was an easy hire. Apple went out of their way to bring him down to Cupertino and he’s now paid hansomly as a GIS Analyst. Another coworker that was a project lead at Google Maps, left for the East Coast after his contract ended, and was recently contacted by an Apple recruiter. The position sounds like a product development manager position, and will pay him $85k+ and all the moving expenses from the East Coast. He’s gone through 2 rounds of interview and seems like a frontrunner to land that position.

I’m sure this isn’t what you Android fans want to hear, but according to him, Apple’s Maps has a good shot at becoming just as good as Google Maps one day. While he did say there’s a lot of catching up to do, it is definitely within reach:

Apple has a lot of catching up to do if it wants to build a robust mapping platform to counter Google Maps, so it doesn’t surprise me that it’s going out of its way to lure former and current Google Maps employees. At Google Maps, we know what data’s important, rendering priorities, keyword searches, and how the user experience is suppose to be. However, Apple needs to find a way to get its own 5 million miles of street view data, partner with the right folks, and spend a fortune on licensed data – which it can. 

So what do you guys think about this? Do you think with Google’s ex employees’ help, iOS Maps will actually compete with Google Maps one day? I’m sure some will bothered that these guys are moving on to Apple and helping them out, but you also have to understand that most engineers like a good challenge, and working for Apple would definitely be an opportunity only a few would pass up. Also, the guy mentions a pay of $85k+ for the positions. I feel that was probably a typo as I expect that to be much higher.

Either way, looks like Apple is definitely listening to all of the scrutiny it’s receiving and is planning on doing something about it, in a huge way. For now, only time will tell on iOS Maps full potential.

source: Techcrunch

  • IRIE4IPIEIR

    I’m sure glad I’m subscribed to this talk Apple site.

    • http://twitter.com/Mackster248 Macky Evangelista

      We generally don’t write stuff about Apple, but considering they’re eagerly trying to hire ex Google employees, I felt it was warranted at least a short article.

    • ari_free

      Some people just love to complain.

  • Jason Walker

    I’m sure the Apple maps will be just as good… Eventually. You have to remember how long it took Google Maps to become what it is. We’ll be laughing at Apple for a long time to come

    • RTWright

      I see them getting better, i don’t see them fully ever catching up because of the amount of Time Google has had to perfect theirs. No, Google Maps wasn’t all that when it first hit either, but they have the advantage here and Apple knows it. They were fools to put something like that out on their new device. Just shows how desperate they have become to get over on Google.

      What I find funny, is that I don’t see the usual Apple Trolls posting anything here like they have been. There are two of them that I know most of you know their names. Funny, I don’t see them here defending Apple on this one…. ;p

      • http://twitter.com/gperezarguello Galaxy S4 by GPA

        They didnt want google to get richer than Apple, they would have had to pay Google to use maps…. so obviously they are just greedy bastards.

  • http://twitter.com/Tsamados Christopher Tsamados

    Well Apple best mobilize a fleet of cars to go around mapping streets in North America and Europe that should take them a good few years. Idiots.

  • http://www.facebook.com/scapes Kev Martin

    No doubt Google will keep improving Maps so its hard to see Apple ever catching up.

  • http://twitter.com/BleedsOandB BleedsOandB


    According to sources, Apple is targeting plenty of Google’s ex employees who frivolously worked on Google Maps, more specifically a certain contractor that worked closely on Google’s much popular “Street View” feature. ”

    Frivolously?

    • http://twitter.com/Mackster248 Macky Evangelista

      Lol thanks. I meant “rigorously”, but that came out instead. -_- I’ll fix it when I get home.

  • dhamp2g

    I am really surprised that Apple released this product knowing that it’s terrible. But then again they know that their fans will buy it no matter what.

    • http://twitter.com/Mackster248 Macky Evangelista

      Exactly! You hit it right on the money. Their fans will literally buy anything they sell. Best example is that ridiculous $30 adapter that should be FREE included with the phone.

      • dhamp2g

        Yeah that’s why the iPhone will always do well. Non-apple people just have to realize that fact. Plus they are locked in with all the app purchases, itunes, etc….

  • http://www.bible-tech.com/ Justin A

    i bet they allow google maps to be installed on their devices again soon. iSheep hate being iLost

  • krez

    When iOS Maps catches up, they can market their magical maps that actually work as the killer feature for iPhone 9. Oh the innovation.

    • http://twitter.com/Mackster248 Macky Evangelista

      Watch them create iStreet View and call it an amazing innovative feat, lol.

  • http://MyShocker.com Nudo

    What other options do they have?

  • moo

    Yes, they will eventually catch up to current state of Google Maps (but probably not including street views).

    It takes time and hard work to do it but Apple can afford it.

    In the meantime Google has two choices: deny iOS users a map application (but you can still access it on the browser) until Apple comes up with something good-enough to replace it, and hope that would bring some Apple users to Android (seems unlikely). Or Google can provide a map app for iOS until Apple comes up with something good-enough to replace it. So given time, Apple will win since they own the platform. Microsoft in the past pulled this same trick many many times.

    The only way to avoid the above scenario is to keep pushing maps to new data and functionality that constantly keeps Apple behind. But how far can maps go?

    So I’d say, get a few good laughs at Apple over maps while you can. It won’t last forever.

    • http://twitter.com/Mackster248 Macky Evangelista

      Good point! I for one will never leave Google Maps. It has saved my ass countless times.

    • Oiph

      I believe, and I could be wrong, that Google submitted their Map application to Apple for their users to use and Apple rejected it and/or refused to release it to the app store. They are just holding on to a functioning version of Google Map for IOS. So in the meantime the users only option is to access it through the browser.

      • zeoxzy

        where the hell did u hear that? Eric Smidt has come out and denied any map app for ios 6 is being worked on.

  • moo

    And yeah, 85k is an average engineer salary, and probably low if you need to pay silicon valley rents

    • http://twitter.com/Mackster248 Macky Evangelista

      Yeah that’s what I was thinking. I’m assuming a 1 was missed out. 185k seems about right.

    • GraveUypo

      that sounds off. is this really the yearly salary?

  • kenny

    Just can’t wait for crApple to get their mapping sorted out. At last then they’ll they have a leg to stand on when the sue Google for having maps too.

  • GraveUypo

    do not care. it’ll probably never be better and as long as there’s google maps who cares how good apple maps become

  • http://twitter.com/gperezarguello Galaxy S4 by GPA

    NOW APPLE IS TRYING TO COPY GOOGLE, LETS SUE THEIR ASSESS