Samsung is among the most familiar brands around, that's a gimme. In addition to being more familiar with the general consumer because of its great electronics and gadgets, it has a bit of a niche following too— considering it has some of the most popular devices in the game. Although it is one of the more popular brands among Android users, its brand is not as popular as a certain giant from Cupertino. That's why Sammy wants to take the next step in its popularity and have consumers become not just intrigued with Samsung products, but it wants to consumers to become passionate fanatics… or even obsessed with the Samsung brand.
Sammy has made it clear of its intentions too. In a recent interview, marketing executive Younghee Lee stresses it is ready to “change people's attention” because “people are obsessed with Apple”. Sounds ambitious, doesn't it? Since Samsung has some of the more popular phones around and also has some clever ads to promote its capabilities recently, I'd say Samsung is off to a great start.
It looks like Sammy is ready to unleash an all-out attack for 2012 too. It is scheduled to air a commercial spot during this weekend's Super Bowl for starters which will likely promote is uber-cool Galaxy Note phone. Don't forget— Samsung has a sponsorship for this year's Olympic games as well, so you can expect the brand to launch a major product… and we think we may know what that major product will likely be too. There's no better 2-week stage to promote a superior device, don't you think? This will be in addition to the additional barrage of other existing products.
You've already been Samsunged. You all ready to become Samsunged and obsessed?
source: Droid Life
via: AllThingsD
I have a galaxy S (regrettably not a 2, can’t afford to upgrade til my phone contract comes up at the end of the year), and I’ve had my Samsung video and photographic cameras for some years now. I was burgled last week and had to buy a new TV and laptop. Partly so that all the gadgets can talk to each other more easily, but mainly because on investigating what I could get for my budget I realised that Sammy was my best deal, I got a Sammy Smart TV and a Sammy laptop.
I like their engineering, I love their designs (I’m not quite as pleased with that certin fruity company’s) and they seem to be ergonomic for me. I foresee many happy years’ use!
I’ve never been brand-conscious, I just buy whatever will give me the best value for money without offending me, but I’ve realised that Samsung are just in the right place to do that for me (I actually forgot my camera and camcorder were Samsungs until I started writing this!) – oh, and they also make the set top box my cable TV company provides and I;ve not had a single problem with it in 13 years.
I’d say that’s a good thing. Then you can buy the S3 while all the S2 buyers are stuck :D
But your point is exactly true, we shouldn’t be obsessed with any brand because choices is what creates competition and when you get lost in a company’s ecosytem they can sell you a piece of crap and you’ll still buy it. *cough* Apple *cough*