In the modern business world, an online presence is absolutely essential. If you’re not visible online, you may as well not exist at all. Not long ago, enterprises of all kinds invested a great deal of time and effort into developing their websites and making sure they were reaching as many people as possible via that medium.
But in recent years there has been a shift – or, at least, a divergence of resources – into developing mobile apps. There are a multitude of benefits to having a strong app, which can transform a business’ performance.
For example, an enterprise can increase its recognition and build customer loyalty, while it allows its users to utilise its products and/or services while on the go. It can enable a company to communicate directly with its consumers and the data it receives in return can be used to shape marketing campaigns in the future.As of May 2020, there were 2.87 million apps in the Google Play store, with a further 1.85 million available via Apple’s App Store – irrefutable evidence of the fundamental part these applications play in the everyday business environment. But what are the differences between Android and IOS apps, and how well suited is the former in helping organisations thrive in certain sectors such as the forex market?
Android vs iOS
To begin with, Android and IOS apps operate on entirely different programming languages – the former using Java while the latter uses Objective C or Swift. There are also differences in the way the two platforms run their testing features, in that IOS’ can be quicker but Android’s offers a more realistic option.
There are distinctions when it comes to interface and navigation, while the cost of developing an app for Android is lower than that of IOS, due to the higher demand for the former.
The advantages of Android
It’s that cost-effectiveness that gives Android apps a major edge. In providing its Software Development Kit free to developers, expenditure can be kept to a minimum and therefore profit margins are increased once an app is launched.
Android apps are available across a wider range of devices, too – more than 24,000 kinds of phones and tablets worldwide. This means that using this software gives any business access to a larger customer base. Free apps are likely to reach more people and generate a greater amount of downloads, while paid apps will grow revenue even further.
A user doesn’t need access to the Google Play store to download an Android app, because they can be hosted on third-party sites, which again means they are available to a wider audience. All of these advantages can be applied to mobile business apps across a number of sectors – from fashion, IT and travel to banking, media and forex. Let’s look at how Android apps can help companies in the last of those industries specifically.
Business Example – Why is Android better suited for forex demo trading accounts?
The foreign exchange (forex) market is becoming increasingly popular, with $6.6 trillion traded on a daily basis and those involved want to know their portfolio is safe. Google’s security measures are designed to prevent leaks and block malware, while many forex brokers offer free demo accounts as a key instrument within their app in order to convince consumers to use their service.
The owners of these apps need to be able to trial these features to ensure they offer a satisfactory user experience without any bugs, and the unrivalled testing capability of Android apps mean they can do this in a manner more efficient than using IOS.