Lenovo obtains trademark for ‘MOTO Z’

May 23, 2016

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A new filing for a trademark on ‘MOTO Z' with the U.S. Patent and Trademark Office by Lenovo via their Motorola unit is no surprise after news of changes surfaced last week. According to sources, Lenovo plans to swap letters for their flagship line of devices, moving from ‘X' to ‘Z' with the 2016 models. This latest filing with the USPTO appears to provide confirmation that such a move is in the works.

Lenovo has an event scheduled for June 9th when they are expected to reveal new MOTO Z level devices and possibly the Verizon DROID variant. Similar to 2015 when Motorola released the Moto X Style and Moto X Play, a slightly downgraded version, Lenovo is believed to be prepping a MOTO Z Style and a MOTO Z Play. Sources indicate the two devices will have similar 5.5-inch displays, but the internal hardware for the Play version will be lower on the spectrum relative to the Style.

Along with the new naming scheme, Lenovo is expected to be releasing a smartphone that incorporates a modular design. Unlike LG that tried to do this with the LG G5 and modules that pop into the bottom of the smartphone, Lenovo's new MOTO Z devices are expected to have modules that magnetically snap onto the back of the device.

source: USPTO
via: Droid Life

Jeff Causey Author

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.