Verizon adjusts T-Mobile’s 4G LTE coverage in new promo

January 12, 2015

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t-mobile_4g_lte_coverage_verizon_jan2015_promo

Near the end of 2014, Verizon was faced with some criticism regarding one of its advertisements that featured a map of a competitor's 4G LTE coverage. The ad compared its network to that of T-Mobile; however, it was greatly skewed in favor of Verizon. The map portrayed T-Mobile's 4G LTE coverage as extremely scarce by removing the HSPA/HSPA+ coverage. Yesterday, Big Red uploaded an updated version of the ad which shows a much more purple map of the United States (above). The coverage is still dwarfed by Verizon's but T-Mobile has committed heavily to its growth.

Hit the break for the videos.

This is the ad rolled out in December:

https://www.youtube.com/watch?v=5rt3lZymqog

And this is the one that arrived on January 11:

https://www.youtube.com/watch?v=FMOx3zdc3V8

Via: TmoNews

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.