We know HTC is planning its entrance into the smartwatch market, and we thought we might have seen a glimpse of a prototype in a promotional HTC video.
But now, HTC has come out and denied that the smartwatch which appears in the video is not a real product.
“HTC encourages our design team to explore and tinker with new ideas and even models, as is the case with the watch some viewers noticed in our recent HTC Design video. It in no way indicates an actual product HTC is planning to release. Keep an eye on this space for exciting new products from HTC when they are ready to be announced!”
It isn't a real product yet at least — we all know that HTC had denied its HTC One M7 Google Play Edition device weeks before its eventual launch. This may be another attempt by HTC to keep the cat in the bag.
It's just a bit odd that they'd say anything at all if this was an actual device. It would make more sense for HTC to flash the device in the video to show customers what's on the horizon and tease it a bit, all to say nothing about it when people ask. More of a “I don't know what you're talking about,” kind of strategy. But obviously that's not the case here, and HTC is taking the “deny everything” route.
Of course we'll eventually see an HTC watch show up sooner or later, we just don't know if it'll be the same one that's in the video or not. Check out the promotional video with the “fake” watch in it below.
Source: Android Central
If the purpose was to tease a little bit and create some buzz, they just extended that buzz by denying it and having you write another article.