HTC certainly has one heck of a smartphone that the world is anticipating, but it's up to the marketing chief to ensure that the masses recognize not just what the HTC One is, but how HTC as a whole can get its groove back. That's why its marketing chief Benjamin Ho took some time to answer some of the ever-growing concerns that we here in the Android world are thinking and pondering about. In regards to why the One smartphone is delayed, Ho stresses that “there is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly”, which confirms what we have heard before.
As far as it goes with its marketing strategy, HTC appears to be pulling no stops either. Ho highlights that HTC has “a lot of innovations but we haven’t been loud enough”. What this will mean is the fact that HTC will be much more bold with its promotions and marketing of its devices and the features of its devices. It certainly didn't take long for the brand to be bold too, considering it launched a full-fledged attack against Samsung during its flagship announcement which also included a pretty clever “#theNextBigFlop” Twitter campaign.
Looks like HTC is finally moving from being “quietly brilliant” to being boldly brilliant— which may be a good thing of course.
source: Wall Street Journal
