Samsung was reported to have brought worldwide production of the Galaxy Note 7 to a screeching halt after multiple reports of battery fires emerged. Now, in a statement given to Android Central, the company says it will be “adjusting” its production schedule to ensure quality and safety, something that was thought to have been done for the first round of replacement devices.
This is an intriguing move from Samsung. As you know, battery fires shouldn’t have even happened in the first. Of course, that’s totally understandable that it happened, and many consumers were willing to stick with Samsung when replacement devices came on. But now, replacement devices are exploding with five reports in the US as well as a couple reports in China and South Korea. This isn’t good news for a company already facing a multi-billion dollar bill for the last recall.
Here’s the statement from Samsung given to Android Central:
“We are temporarily adjusting the Galaxy Note7 production schedule in order to take further steps to ensure quality and safety matters.”
The statement gives little to no information, but makes us wonder what’s actually going on. After a pretty thorough investigation, Samsung supposedly fixed the battery fire problems. But, they’re still happening. And this time around, Samsung says they’re “temporarily adjusting the Galaxy Note7 production schedule.”
What does that mean? It could mean a whole host of things, but it’s likely that we won’t see a fully functioning Galaxy Note 7 for another month or two.
Samsung’s obviously going to have to recall all the new devices it sent out, which will only add to the already hefty multi-billion dollar bill.
I believe a big problem here is that we still don’t know what’s going on, and Samsung probably doesn’t either after having supposedly thought that the company remedied the problem. But, hearing some details on what went wrong would go a long way to retaining the trust of its customers at this point.
It’ll be interesting to see where Samsung goes from here. Is it even worth continuing to try and sell the handset? Between all the costs involved with marketing, production, research and development, manufacturing, the recall, and switching battery suppliers, the profit margin has to be getting pretty thin.
source: Android Central