It seems like everything is going Material these days and the ads that appear on your mobile device are no exception. DoubleClick, the company behind many of the ads that show up in the apps you use has announced their AdMob network and DoubleClick Ad Exchange spots are being overhauled with a Material design inspired look.
Full screen ads that pop up will get a new cover photo that is much more prominent, a round install button and ad elements that use a color scheme based on the cover photo using color extraction technology. DoubleClick says they have found more variety and colors can help improve conversion rates. If users decide to drill down into the ads, they will find information on an app's rating and a screenshot gallery within the ad itself.
The graphical ads for apps are not the only ones getting updated. Text based ads are also getting an overhaul with larger, easier to read headlines and a round call-to-action button. DoubleClick says they tested over 10 different designs during the past year to find a combination that will lead to improved conversion rates.
If you are a developer using in-app advertising to help generate revenue, you can visit the AdMob site or DoubleClick Ad Exchange to start implementing the new designs.
source: DoubleClick
