Samsung has taken LG to court in a lawsuit claiming LG “tarnished its corporate image.” The accusation and lawsuit comes after LG ran a series of ads that Samsung says were incorrect and began when LG released a refrigerator claiming to have the world’s largest capacity. Samsung contradicted this claim in a YouTube video highlighting the differences. LG then sued Samsung for 10 billion Won, or $9027720, and began running ads against Samsung. As a result, Samsung is demanding a sum total of 50 billion Won, or $45 billion dollars, in damages from LG.
It will certainly be interesting to see if LG or Samsung will come out victorious in this latest edition of the advertising wars.