Sony was pleased to announce today that they have been recognized once again for their green efforts. The European Imaging and Sound Association (EISA) recognized the Sony Xperia P as their European Green Smart Phone 2012-2013. EISA is an industry body featuring 50 tech-focused magazines from 19 countries.
Sony’s award for the Xperia P follows last year’s award for green smart phones granted to the Sony Xperia Mini. In reviewing this year’s winner, EISA noted Sony’s efforts to reduce power consumption through technologies like Sony’s WhiteMagic. WhiteMagic can increase the brightness of the screen even when in power save mode and reduces backlight power consumption by up to 50%. Other steps undertaken by Sony include minimal packaging, electronic-only user manuals, and limitations on power consumption by chargers. These efforts came about even as Sony, and other smart phone manufacturers, continue the march toward larger screens and batteries that last longer.