In what seems like a never ending onslaught of legal battle after legal battle for the mobile industry, a recent court ruling regarding the lawsuit between Hasbro and Asus has been finalized. Hasbro has pushed for a ban on Transformer Prime tablet sales due to what it states could cause confusion for customers who may mistake the tablet to be a Hasbro product. The company used existing merchandise and noted the fact that Asus’s logo has been plastered on quite a number of other items such as USB drives and other related computer hardware. In a statement from the ruling judge, it seems like the argument was anything but convincing:
“There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and Asus’s products.”
The judge took it one step further to state how he thought it actually strengthened Asus’s argument in that using the word Transformer couldn’t have been a more accurate description, as it obviously “transforms” into a laptop computer once docked into the qwerty keyboard. In addition to the debacle, Asus revealed stats on the sales as far as pre-orders and actual fulfillment goes.
“…as of February 24, 2012, it had received over 2,000 pre-orders … and that retailer fulfillment orders for the next two months total approximately 80,000 tablet computers.”