Unless you’ve been living under a rock for the past 24 hours, you’re probably well-aware that Apple currently has its always-exciting WWDC event underway. While most folks out there walked away largely impressed (or for some of you, thankful that Apple has finally decided to catch up to the Android platform in some regards), there is something noteworthy that no doubt an eye-opener: Apple’s decision to roll with Microsoft’s Bing as the default search engine, instead of Google for the forthcoming iOS 7 update. Despite the public’s overwhelming preference for Google as a search engine (it holds a stunning 66.5% share in the U.S. according to comScore), Bing will be integrated into Siri searches instead… despite its ho-hum 17.3% share web search share. There is a minor workaround to this as Siri users also can still utilize Google for search results by asking Siri to “search Google” for a unique request. But yes friends, Apple is just about finished with Anything that can be perceived as a threat to its brand (Samsung, Apple, etc.)…
… Yet despite Bing being the default search engine when used with Siri, Apple hasn’t quite lost its senses just yet as Google will remain the default web search engine in the Safari Web browser for iOS devices. So at least all is not quite lost for the minority of Apple + Android users out there.
source: Wall Street Journal Blog









