Last week Samsung issued a press release indicating they were “taking over” Terminal 5 at London’s Heathrow Airport. The branding campaign supposedly included special signage promoting the Samsung Galaxy S 5 that would appear in place of current signage, wayfinding, website and digital screens in the terminal for a two week period. Heathrow officials have issued a clarification of the campaign in response to complaints of possible confusion indicating the campaign is not as extensive as Samsung made it sound.
A Heathrow spokesperson says, “Heathrow Terminal 5’s signage and passenger wayfinding has not changed. Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5’.” According to the officials, the advertising spaces that Samsung has acquired for the marketing campaign are existing surfaces. Probably the biggest different compared to prior campaigns is that Samsung has apparently secured rights to all of the surfaces in the entire terminal for the two week period that starts on May 19th.
source: Android Central