The struggle for some developers to introduce their new apps into American markets comes, in part, from lack of real estate. Stroll over to the Android Market and you could easily become overwhelmed by the number of app choices, not to mention the risk of exhaustion from the lengthy searching that’s required to uncover any of those “new” apps. In direct contrast, the struggle for developers in foreign markets comes, in great part, from language limitations which hinder their reach and leave a massive, untapped global consumer base behind. Now, in an effort to pave the way through that barrier, Tethras has announced the launch of their Location as a Service (Laas) platform, which allows developers to translate their apps into more than 40 languages.
Tethras says that developers will be given “unprecedented” reach to new users with the platform and that translators and developers will be able to preview what a translation will look like within the app itself. Co-founder and CTO, Brendan Clavin adds,
“Every aspect of an Android app must be translated in a way that is both linguistically and culturally appropriate for targeted markets abroad… developers that localize their apps have the best shot at breaching local app rankings and attaining positive consumer feedback, leading to more downloads and revenue.”
Hit the break for the full press release.
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