HTC has had it woes over the last couple of years and the hope is that the beginning of the end will be the HTC One. That could be the case, but it seems that either HTC is cleaning themselves of some employees or they are leaving on their own. Chief Product Officer Kouji Kodera, communications chief Jason Gordon, global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather, and product strategy manager Eric Lin have all recently departed. In the case of Eric Lin, he tweeted, “To all my friends still at @HTC - just quit. leave now. it’s tough to do, but you’ll be so much happier, I swear.”
Is HTC finally hitting bottom? Unfortunately until they figure out that consumers buy products based on features, not quality, things won’t change too much. HTC has been making great phones, and yours truly bought one, but unfortunately I’m not the demographic. Mainstream consumers are and HTC needs to take care of them in order to succeed.
sources: AllThingsD, @ericL