A few weeks ago, we told you about Panasonic’s goal to take on smartphone markets outside of Japan and ultimately reach annual sales of 7.5 million units by 2015. Their first attempt will be in the European markets with a new 4.3-inch OLED smartphone that was just announced. Not many details were given other than it will be an ultra slim, D-shaped device that is water and dust resistant. It seems like if they want consumers to get excited about the device they would at least give us some detailed specs to go along with these mediocre pictures.
According to the press release, ambitions are high and Panasonic hopes to push this phone worldwide and ship 5 million units in the next fiscal year. With all the great devices available these days, Panasonic is really going to have to hit a home run if they don’t want to be disappointed. Take LG for example. Like Pannasonic, they have been quite successful with consumer electronics but have not quite been able to harness the mobile device market just yet. Only time will tell I guess.
As soon as we get some specs (let alone a name) we will let you know more. Join us after the break for the full press release.
Panasonic to Expand Smartphone Business to European Market
Panasonic will expand its mobile phone business into the global market, targeting at nine million units of overseas sales in fiscal year 2016.
Tokyo, Japan – Panasonic announced today that it will expand its smartphone business to the European market in March 2012. At the same time, it announced its aim to bring its overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the global market.
With the mobile phone market rapidly shifting to smartphone usage worldwide and a steady growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the European market in March 2012.
The main characteristics of the global model are:
1. An ultra-slim D-shaped design for easy portability
2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen
3. Waterproof and dustproof for ease of handling
Using this as a reference model, Panasonic will expand its lineup, aiming at sales of 1.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the United States and six million in Japan (of which five million are smartphones).
The Panasonic Group created the Systems & Communications Company (SNC) in April this year in advance of its reorganization scheduled for January 2012 in order to handle products and services related to system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but now the same factory is also scheduled to manufacture the first global model as announced.
Panasonic will continue to expand its product lineup and increase sales in a speedy process by thoroughly utilizing the Group’s technological assets and development resources as well as its production and sales sites around the world, thereby strengthening development, production, and sales structure and product competitiveness.