Amazon’s beating Google at the smart speaker game by a mile

If you own a smart speaker, are you using a Google Home or Amazon Echo device? If you’ve invested in Amazon’s ecosystem, turns out you’re in the majority. A vast majority.

According to a recent report from the Wall Street Journal, Amazon has managed to sell three times as many Echo devices as Google has done with the Google Home line.

Now, this is a nuanced situation, and even though getting outsold that drastically by a competitor is never a good thing, there are a few factors that can likely explain away the massive difference and put the speakers on more even ground, even though that might not help Google.

The biggest explanation for Amazon’s big lead is simply timing. The original Amazon Echo had a year’s head start on the Google Home, and the Echo Dot followed the original Echo very quickly. Considering how cheap it is, that’s bound to grow market share, and the Google Home Mini has only been on sale for about a month. If you give any company a head start like that (especially with a low-cost device) you’re going to see big market share leads.

So, sure, that market share lead may not be a perfectly accurate depiction of which is the “better” speaker, but that’s still not great news for Google. While Google Home speakers have moved 7 million units, you’re going to have a harder time selling a Google Home to someone that has multiple Echo speakers around their house. Ecosystem lock-in is a very, very real thing (just ask Apple) and it can keep people buying certain products even if there’s a compelling second option on the market. I’m sure there are a few people that overlap with both Alexa and Google Assistant, but that’s probably a pretty low percentage.

Either way you slice it, this market is new, growing rapidly, and very exciting. And hey, we’re getting $30 devices out of it this Christmas. As a consumer, this is definitely a good thing.

source: Wall Street Journal
via: Android Authority


About the Author: Jared Peters

Born in southern Alabama, Jared spends his working time selling phones and his spare time writing about them. The Android enthusiasm started with the original Motorola Droid, but the tech enthusiasm currently covers just about everything. He likes PC gaming, Lenovo's Moto Z line, and a good productivity app.


  • DThor

    I see weekly arguments online about which is “better”, and the clickbait title aside, there is no answer to that question yet. It’s a continuum, not a statement of fact. Google is playing the same game it’s always played – the long one. It goes without saying that the company that started first would, and should, be ahead.

  • chamberc

    There is no answer yet on which is better. I’m an Android guy, hate the Apple ecosystem, but already have a show, an echo, 4 dots, 1 tap and the Echo Connect arrived last night. I have 1 google home that sits next to the Show, but I only use it for questions about facts and such, as it’s far superior as that. Having a highly automated house, the Home can’t hold a candle to what the Alexa devices can control.