It’s been a few days since the dust settled around the Fitbit/Pebble acquisition, and we were left with one less smartwatch manufacturer in the market. What we didn’t get out of the buyout, however, is what Fitbit was planning on doing with the assets that it acquired from the now-defunct Pebble.
Pebble made smartwatches first with an afterthought on fitness tracking, which is completely the opposite of Fitbit. Common sense says Fitbit is probably going to charge into the smartwatch market sooner rather than later, bolstering its lineup with something a little more smartwatch-y than the Fitbit Blaze, even though Fitbit hasn’t come right out and say “yep, we’re making a smartwatch that’s going to be a Pebble but not really a Pebble.”
Fitbit CEO James Park has discussed a few vague details about the future of Fitbit and their place in the smartwatch market, and it sounds exciting for someone that wants a shakeup in the current form factors that we have. Park has already stated that the company is planning some innovative new devices next year, and Fitbit already scooped up Coin earlier this year, a company that had a mobile payment solution in the works. Now that they’ve added Pebble’s software platform into the mix, we’ve got a full recipe for a fitness-tracking smartwatch that can double as a mobile wallet.
Fitness trackers and wearables have seen softening demand, so maybe the addition of mobile payments is Fitbit’s secret sauce to success. Samsung and Apple are both touting the mobile payment capabilities of their smartwatch platforms (with Google hopefully not too far behind), so maybe Fitbit’s unique take on the situation will help shape and grow the market. After all, it was Fitbit that originally started the craze of fitness tracking wearables that pair with their smartphone.
source: The Verge