Facebook Coming Pre-Installed On Sony Ericsson Devices And Will Add Single Sign-On Feature

Sony Ericsson has recently stated that the company will be making a huge push for social networking on their up and coming smartphone releases.  The company has stated that their devices will soon come with Facebook pre-loaded on them and also incorporate the Single Sign-On feature.  Single Sign-On (SSO), as Mark Zuckerberg states, is a feature which allows you to log in once, then giving you access to multiple third party sites and apps that use Facebook components.  Sony wants to have the feature implemented on their mobile devices as well.  Single Sign-On is definitely a coveted feature that most mobile users want due to the fact that it can save a plethora of time when attempting to access other Facebook related apps.

We suspect that some may initially have issues with the app coming pre-installed on their device, but lets be real, most consumers who purchase a new smartphone (or feature phone) usually begin by hunting down the Facebook app for installation first anyway.  I’m inclined to be alright with this move on SE’s part, as Im sure it will save some time for most.

And while we’re not sure this will help SE get out of the rut their in, we have high hopes for the company, in that the release of their new handsets, especially the Xperia Arc, will thrust the company forward, providing the momentum they require.  In any event, we like how the company is thinking.  Keep it up Sony.  Let us know what you think about it all in the comments below.

[via intomobile]


About the Author: Joe Sirianni

Joe was born in New Jersey and spent most of his childhood moving around from state to state. He eventually made his way to Pennsylvania where he met his Portuguese beauty and made her his wife. He now has three great kids and full access to all of the Portuguese food he can eat. Joe's love for mobile technology began when he bought his first Palm Pilot, a Palm M130 and left it on top of his car, driving off, causing it to smash into a thousand pieces. Forced to buy a new device, he quickly discovered that specs were changing so rapidly he was buying a new device every six months just to keep up. Since then, he has constantly felt the need to have the latest and greatest. When the "smartphone" revolution began and integrating cell phones and PDA's was the norm, he quickly jumped to Windows Mobile for several years until the first Android device was launched, the T-Mobile G1. Joe began appreciating all of the free utilities Google provided and sold his soul (his precious data) to Google long before they got into the mobile OS business. So, there was no hesitation at all for him to jump on board and ride the Android train as an early adopter. And boy has it been a blast. Joe now works in the Engineering & Operations dept for a major mobile carrier where he remotely troubleshoots cell sites and loves being an Editor for TalkAndroid.


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