Sony Ericsson has recently stated that the company will be making a huge push for social networking on their up and coming smartphone releases. The company has stated that their devices will soon come with Facebook pre-loaded on them and also incorporate the Single Sign-On feature. Single Sign-On (SSO), as Mark Zuckerberg states, is a feature which allows you to log in once, then giving you access to multiple third party sites and apps that use Facebook components. Sony wants to have the feature implemented on their mobile devices as well. Single Sign-On is definitely a coveted feature that most mobile users want due to the fact that it can save a plethora of time when attempting to access other Facebook related apps.
We suspect that some may initially have issues with the app coming pre-installed on their device, but lets be real, most consumers who purchase a new smartphone (or feature phone) usually begin by hunting down the Facebook app for installation first anyway. I’m inclined to be alright with this move on SE’s part, as Im sure it will save some time for most.
And while we’re not sure this will help SE get out of the rut their in, we have high hopes for the company, in that the release of their new handsets, especially the Xperia Arc, will thrust the company forward, providing the momentum they require. In any event, we like how the company is thinking. Keep it up Sony. Let us know what you think about it all in the comments below.