Tinder is hiding a score that measures how desirable you are


Many people shy away from online dating services because of their superficial nature. These services allow uninterested users to simply dispose of others just by quick taps and swipes. But when you’re not going out in the real world to meet new people, things like Tinder are your best companion. Tinder is actually very unique in that it uses a secret formula to recommend the people that you get to swipe left or right on.

Fast Company was able to get information out of the wildly popular Tinder to understand what goes into recommendations.


Tinder CEO Sean Rad said the service uses a hidden desirability score, one that isn’t easily figured out and one that will never be uncovered for the public to see:

“It’s not just how many people swipe right on you. It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.”

But we can easily ponder about what goes into Tinder’s desirability score and recommendations for its users: the content within a profile. If a person’s traits align with those of someone else, Tinder is inclined to match these two people. The same thing goes for people with picture-packed profiles. People want to see you and they want to see you clearly. However, it’s only up to them to decide to swipe left or right. Tinder can’t do everything for its users.

Source: Fast Company

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.