IKEA promotes its 2015 catalog by using Apple’s style

September 7, 2014

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To help explain the magnificence of its upcoming catalog, IKEA has called upon chief design guru Jorgen Eghammer. He goes over the true power of such a product. It is not a a digital book or one operates with an e-ink display. The 2015 IKEA catalog is a true “bookbook.” There are no cables required as the 2015 IKEA catalog has eternal battery life. And it features tactile touch so users can easily navigate to where they want to go without any lag time.

The style of the video may be familiar since it is something straight out of Apple's book (and not its bookbook). Eghammer is just like Jony Ive, the man that exaggerates just how revolutionary the design of every product Apple puts out is.

Hit the break to watch the video. You will not be disappointed with its humor.

Source: Phone Arena

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.