Google exploring purchase of video game streaming service Twitch

May 18, 2014

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Forget a music streaming service, YouTube may soon have control of Twitch. Google has entered into discussions with the video game streaming service, according to Variety. The purchase would be worth more than $1 billion and has the possibility of surpassing YouTube's purchase of $1.65 billion in 2006 by Google.

If Twitch is indeed acquired, The Wall Street Journal notes talks are preliminary, no one should be very surprised. There are plenty of gamers that record and broadcast content to be uploaded to YouTube. In fact, many gamers have become famous in large part to YouTube's live-streaming feature.

Twitch, on the other hand, is gaining even more ground due to its presence on next-gen gaming consoles such as Xbox One and PlayStation 4. It exceeds 45 million unique users each month. Another option aside from being acquired is the idea of raising additional money. The value for advertisers is clearly there and who better than YouTube to take advantage of that.

Source: Variety, The Wall Street Journal

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.