BBM for Android and iOS is already a hit, but BlackBerry plans on enhancing it even more. EVP of BBM for BlackBerry, Andrew Bocking, made an appearance on CBC’s The Morning Edition and had some interesting things to say. He mentioned BBM Channels, which is a “social engagement platform within BBM.” Users will be able to connect with communities and businesses. It’s could be really great for artists and brands. It’s in Beta now, but no word on exactly when it will exit. Bocking also said they are committed to bringing BBM Voice and Video calling “in the near future.”
Now as the service continues to evolve, you might be fearing that it won’t remain free. The plan is for it to remain free, but BlackBerry would obviously like to generate revenue from the app. You know what that means. That’s right, Ads. You can expect to see Ads implemented soon as well.