Mobile carriers’ commercials used to feature big bright maps showing how many regions were covered by that carrier’s cell towers. Cheesy spokesmen would show the maps side by side, making it easy to see that their respective company covered the most area in the country. Verizon was the clear winner of that battle, but as time went on, there was only so much room to improve, and the fight is almost evening out. It’s almost over.
However, the carriers have something new to argue over. Who’s network is the fastest?
Expect T-Mobile to be making that case very soon. The company is about to kill global data roaming rates in over 100 countries, and it’s currently seeing speeds between 6Mbps and 20Mbps on its LTE network.
This information led CEO John Legere to tell the media at a recent NYC event that its network is currently faster than AT&T’s. But is it the fastest?
In an interview with AllThingsD, Legere said, “I’m not announcing we’re the fastest,” Legere said. “I’m announcing we will be announcing that.”
Expect it to come soon, as T-Mobile will try to make a huge push for holiday sales. Showing potential customers that it’s time to switch is only step one.