Nexus 4 massive shortage due to ‘huge demand’

Finally, some official news has come out of the Google/LG camp regarding the stock status of the hot Nexus 4, albeit not groundbreaking news. Per LG, the massive shortage of the hottest device this year is due to – huge demand. Wow LG, you don’t say. I assume, however, that how you categorize that ‘demand’ is another story.

As we know, the original batch sold out in under 30 minutes, most likely due to legit demand. However, as soon as the public got wind of this hot device this close to the shopping season, it in turn opened up the market of the re-sellers exacerbating the shortage. Andy Coughlin, the head of mobile at LG UK, added, “We are working closely with Google to ensure that those who wish to purchase a handset are able to do so.” 

So far, from what we know and can deduce, all signs point toward Google missing on their forecast when originally placing their orders directly through LG’s headquarters in Seoul. Hey, it happens. It’s not like Google had any past history to gauge demand using this model and price-point. It’s easy for us to play “Monday Morning quarterback,” but in the business world you’re most likely not going to hit forecasts directly on the head, especially in this case. You’re either going to come in higher than planned or lower. And, frankly, the situation they’re in now is much better than the alternative. The last thing you want is to be stuck with inventory in this economy. Google will learn from this, and should be prepared next go around. So, everyone take a deep breath. It’s going to be alright.

source: CNET


About the Author: Sean Stewart

Born in Tennessee yet raised in Florida, Sean is an analyst now living back in Tennessee. His love for gadgets and electronics began in the early 90’s when he received a Sony Walkman for Christmas. At the time, he felt the cassette tape playing, Mega-Bass wielding, three-band equalizer piece of electronics was as good as it'll ever get. There was also the original Nintendo which consumed countless hours of his youth, followed by every follow-up version, a Sega Genesis, PlayStations, and Xboxes. He was a little late to the smartphone party however, not being exposed to one until running a jail-broken, 2nd Gen iPhone on T-Mobile’s network. His phone of choice now is the Galaxy Nexus. He spends most of his free time with his wife and two daughters.


  • paxmos

    Can I have a figure please? I think When you mesh LG and Google, the outcome is a mess..

  • Valnac

    The whole thing seems kind of fishy to me. Especially when DailySteals had the phone listed for about $100-$150 more than retail, and there didn’t appear to be a rush of people to grab them there. How did DailySteals get a surplus of them, and if people are able to charge exorbitant prices for them why didn’t they fly off the website at that small of a mark-up.

  • http://twitter.com/piyushr21 Piyush

    Gimmick stunt guys by google and lg nothing to see.

  • http://MyShocker.com Nudo

    I’m not in a rush but if I was I’d prolly be upset.