In a move that mirrors rival Verizon, AT&T will also be offering family data plans later this year. At CTIA 2012 this week, AT&T CEO Ralph de la Vega told CNET that he’s “very comfortable with the plan that will be offered to our customers,” though no specific dates were announced at this time.
Historically, de la Vega had serious doubts about such plans due to the complexities of billing and implementation. He seems to have had a change of heart, however, most likely as a response to Verizon’s similar announcement in February. Now we have to see which carrier actually rolls out their plan first.
Family data plans allow for higher capacity data plans that can be used over multiple devices with single account billing. This will presumably help spark sales of more devices to each household.
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