In an obvious defensive move, AT&T has just announced new Mobile Share Value plans to entice those that don’t want a contract. In a nutshell, if you buy your phone outright from AT&T, join the Next program, or buy it somewhere else, you will get a $15 discount off the fee for each smartphone in the Share Plans. They are also standardizing the fee to a flat fee of $40 for each smartphone for subsidized customers as opposed to the range of $30 to $50 depending on the data size. So this means that if you buy a phone off contract, your will pay $25 for the phone, plus whatever data package you sign up for.
Data plans are also changing a bit. The 1GB and 2GB options are going up by $5 to $45 and $55 respectively, while the 6GB plan drops from $90 to $80. Last but not least, they are adding an 18-month plan to the Next program, so you can opt for either 12-months or 18-months for upgrading your device.